UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Target Users
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design System
Design
Ideation
Solution
Final Prototype
Loading screen of our app
Vendors' view
Customers' view
Takeaways
Research
& data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing &
Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
Reflection
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Target Users
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design System
Design
Ideation
Solution
Final Prototype
Loading screen of our app
Vendors' view
Customers' view
Takeaways
Research
& data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing &
Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
Reflection
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Target Users
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design
Design Systems
Ideation
Customers' view
Solution
Final Prototype
Vendors' view
Loading screen of our app
Reflection
Takeaways
Research & Data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing & Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Target Users
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design System
Design
Ideation
Solution
Final Prototype
Loading screen of our app
Vendors' view
Customers' view
Takeaways
Research
& data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing &
Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
Reflection
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Target Users
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design System
Design
Ideation
Solution
Final Prototype
Loading screen of our app
Vendors' view
Customers' view
Takeaways
Research
& data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing &
Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
Reflection
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Target Users
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design
Design Systems
Ideation
Customers' view
Solution
Final Prototype
Vendors' view
Loading screen of our app
Reflection
Takeaways
Research & Data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing & Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Target Users
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design System
Design
Ideation
Solution
Final Prototype
Loading screen of our app
Vendors' view
Customers' view
Takeaways
Research
& data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing &
Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
Reflection
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Target Users
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design System
Design
Ideation
Solution
Final Prototype
Loading screen of our app
Vendors' view
Customers' view
Takeaways
Research
& data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing &
Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.
Reflection
UX Fest SLO Competition
Role
UX Researcher
UX Designer
Team
5 Designers
Timeline
Spring 2023
Tools
FigJam
Figma
Award
Finalist
Top 6
Overview
What is UX Fest SLO?
UX Fest SLO is a two-weekend UX design event at Cal Poly that helps students of all majors learn and practice user experience design. The festival includes workshops, panels, and networking opportunities, and culminates in a Designathon, where teams create, prototype, and present apps or web experiences to industry judges. Participants gain hands-on UX skills, mentorship from professionals, and portfolio-ready projects while collaborating in a community-focused environment.
Our Organization
For our project, we chose SLO Farmers’ Market, a local community hub in San Luis Obispo that brings together local farmers, artisans, and food vendors. The market offers fresh, seasonal produce, handmade goods, and a space for the community to connect, making it an ideal organization to design for a user-centered website experience. It was a very popular spot for locals and college students to attend every Thursday from 6PM - 8:30PM.
Problem Statement
Farmers’ market vendors have little visibility outside of already established customers, and many customers are unaware of what vendors have to offer unless they specifically go up to the vendor to take a look at their products.
2023's Competition Prompt
Design a mobile application or web experience for a SLO local business or organization of your choice.
Farmer's Market Vendors
Visibility for vendors, who are mostly local small businesses in SLO county
Platform for vendors to market themselves to a wider audience
Farmer's Market Customers/
visitors
Simple navigation tool for customers to locate favorite vendors, products, and events
Target Users
Research
To gather user insights, we created and distributed an online survey to market-goers and community members. The form asked participants about their visit habits, priorities when attending, and what features they would find most helpful on the website. The responses helped us identify key user needs and informed our design decisions.
have attended the market at least once
prefer mobile-friendly over desktop when browsing for market information
of people polled were not aware that SLO farmers’ market had a website with a complete list of events and vendors.
Design
Design Systems
Ideation
Customers' view
Solution
Final Prototype
Vendors' view
Loading screen of our app
Reflection
Takeaways
Research & Data
This project reinforced how vital research and data gathering are to the design process. Collecting user input early helped us avoid assumptions and make informed decisions grounded in real user needs.
Testing & Feedback
Testing our app highlighted the importance of gathering continuous feedback. User testing revealed areas for improvement and helped us refine the experience to better meet user expectations.